Digital Experience Lab

DXL — Build faster, sell more, automate everything

Curved facade with white latticework
D X L
BY TPG
ECOMMERCE
AI AUTOMATION
SAAS PRODUCTS

DXL builds high-growth e-commerce platforms, AI-powered systems, and scalable SaaS products for ambitious companies.

Trusted By

BRANDS WITHIN THE PLATFORM GROUP ECOSYSTEM — AND AMBITIOUS COMPANIES READY TO SCALE.

Outer space and digital frontier
BUILD.
SHIP.

BUILD.
SHIP.

WE CREATE DIGITAL PRODUCTS THAT HELP COMPANIES
LAUNCH FASTER, OPERATE SMARTER AND
GROW SUSTAINABLY.

Our Mission

WE HELP COMPANIES TRANSFORM IDEAS INTO SCALABLE DIGITAL PRODUCTS — FROM HIGH-CONVERTING ECOMMERCE EXPERIENCES TO AI AUTOMATION AND SAAS PLATFORMS.

People exploring a multi-screen digital display
SELL
MORE

REVENUE GROWTH.
OPERATIONAL EFFICIENCY.
COMPETITIVE ADVANTAGE.

WE BUILD DIGITAL PRODUCTS THAT CREATE
MEASURABLE BUSINESS IMPACT — NOT
ONE-OFF DELIVERABLES.

ECOMMERCE·AI AUTOMATION·SAAS PRODUCTS·REVENUE GROWTH· ECOMMERCE·AI AUTOMATION·SAAS PRODUCTS·REVENUE GROWTH· ECOMMERCE·AI AUTOMATION·SAAS PRODUCTS·REVENUE GROWTH· ECOMMERCE·AI AUTOMATION·SAAS PRODUCTS·REVENUE GROWTH·

THREE
DOMAINS

Ecommerce · AI · SaaS
01
ECOMMERCE
ENGINEERING

High-performance commerce experiences that increase conversion and accelerate growth.

SHOPIFY PLUSCONVERSION OPTIMIZATIONHEADLESS COMMERCEMARKETPLACE INTEGRATIONSPERFORMANCE ENGINEERING
02
AI SOLUTIONS
& AUTOMATION

Reduce manual work and unlock new efficiencies through AI-driven processes and intelligent automation.

AI AGENTSWORKFLOW AUTOMATIONCUSTOMER SUPPORT AIKNOWLEDGE SYSTEMSINTERNAL AI TOOLS
03
SAAS PRODUCT
DEVELOPMENT

From concept to scalable software platforms built for growth.

PRODUCT STRATEGYMVP DEVELOPMENTRUBY ON RAILSPLATFORM ENGINEERINGPRODUCT SCALING
100M+
MARKETPLACE REVENUE
SUPPORTED
0+
BRANDS &
PLATFORMS
00
CORE
DOMAINS
GLOBAL
DELIVERY
CAPABILITY
SHOPIFY PLUS✦CONVERSION OPTIMIZATION✦ AI AGENTS✦WORKFLOW AUTOMATION✦ SAAS PLATFORMS✦PRODUCT SCALING✦ HEADLESS COMMERCE✦PLATFORM ENGINEERING✦ SHOPIFY PLUS✦CONVERSION OPTIMIZATION✦ AI AGENTS✦WORKFLOW AUTOMATION✦ SAAS PLATFORMS✦PRODUCT SCALING✦ HEADLESS COMMERCE✦PLATFORM ENGINEERING✦

SELECTED
PROJECTS

2023 — 2025
High-performance digital experience case study
ECOMMERCE · CONVERSION · GROWTH
HIGH-PERFORMANCE DTC
STOREFRONT — 3× UPLIFT
Designer working at a digital workstation
SAAS · PLATFORM · SCALING
DESIGN-OPS PLATFORM
FOR AGENCY SCALE
Human hand reaching toward a robotic hand
AI AUTOMATION · ENGINEERING
AI DELIVERY PIPELINE
— 60% FASTER SPRINTS
Immersive digital experience environment
WHY
DXL

DEEP ENGINEERING.
PRODUCT THINKING.
MEASURABLE VALUE.

WE BUILD ECOMMERCE ECOSYSTEMS, AI SOLUTIONS
AND SAAS PRODUCTS THAT CREATE REAL
BUSINESS IMPACT.

WHY
DXL ·

FOCUSEcommerce, AI automation & SaaS product development
APPROACHProduct mindset with enterprise-grade engineering
STACKShopify Plus · Ruby on Rails · AI agents · Automation
GOALDigital products that drive revenue, efficiency & scale

DXL COMBINES DEEP ENGINEERING EXPERTISE WITH PRODUCT THINKING. OUR TEAMS BUILD ECOMMERCE ECOSYSTEMS, AI SOLUTIONS AND SAAS PRODUCTS THAT CREATE MEASURABLE BUSINESS VALUE — BACKED BY THE PLATFORM GROUP, AT THE INTERSECTION OF TECHNOLOGY, COMMERCE AND INNOVATION.

01
Enterprise expertise

Proven capability across complex commerce, platform, and automation challenges — built for scale and reliability.

02
Startup speed

Fast execution without bureaucracy. We ship MVPs, iterate quickly, and get products to market ahead of the competition.

03
Product mindset

Every engagement is treated as a product — focused on user value, business outcomes, and long-term scalability.

04
AI-first approach

AI is embedded in how we design, build, and operate — reducing manual work and unlocking new efficiencies from day one.

Get in touch

LET'S BUILD
SOMETHING
THAT SCALES

Whether you need an ecommerce platform, AI solution or SaaS product, we help turn ambitious ideas into successful digital businesses.

Book a discovery call Start your project
DXL@THE-PLATFORM-GROUP.COM