# DXL Digital Experience Lab

> DXL builds high-growth e-commerce platforms, AI-powered automation, and scalable SaaS products for ambitious companies. Tagline: **Build faster. Sell more. Automate everything.**

## Canonical

- Website (English): https://dxl.the-platform-group.com/
- German: https://dxl.the-platform-group.com/?lang=de
- French: https://dxl.the-platform-group.com/?lang=fr
- Parent organization: https://www.the-platform-group.com
- Contact: dxl@the-platform-group.com

## Languages

The site is available in English (default), German, and French. Language can be switched via the header controls or `?lang=de` / `?lang=fr` URL parameters. Locale strings are stored in `/locales/en.json`, `/locales/de.json`, and `/locales/fr.json`.

## About

DXL (Digital Experience Lab) is The Platform Group's product and engineering studio for digital growth. Teams combine deep engineering expertise with product thinking to deliver ecommerce ecosystems, AI solutions, and SaaS products that create measurable business value — revenue growth, operational efficiency, and competitive advantage.

## Three domains (core services)

1. **Ecommerce Engineering** — High-performance commerce experiences that increase conversion and accelerate growth. Shopify Plus, conversion optimization, headless commerce, marketplace integrations, performance engineering.
2. **AI Solutions & Automation** — Reduce manual work and unlock efficiencies through AI-driven processes and intelligent automation. AI agents, workflow automation, customer support AI, knowledge systems, internal AI tools.
3. **SaaS Product Development** — From concept to scalable software platforms built for growth. Product strategy, MVP development, Ruby on Rails, platform engineering, product scaling.

## Technology stack

- Shopify Plus
- Ruby on Rails
- AI agents and workflow automation
- Modern front-end engineering and design systems

## Why DXL

- **Enterprise expertise** — Proven capability across complex commerce, platform, and automation challenges.
- **Startup speed** — Fast execution without bureaucracy; MVPs shipped and iterated quickly.
- **Product mindset** — Every engagement focused on user value, business outcomes, and long-term scalability.
- **AI-first approach** — AI embedded in design, build, and operations from day one.

## Key stats (marketing)

- 100M+ marketplace revenue supported
- 50+ brands and platforms
- 3 core domains (Ecommerce, AI, SaaS)
- Global delivery capability

## Site sections

Single-page site with in-page anchors:

- `#hero` — Introduction and primary CTAs (Start your project, Book a strategy call)
- `#work` — Selected projects (2023–2025)
- `#pillars` — Three domains / services
- `#mission` — Why DXL, operating principles
- `#contact` — Discovery call and project inquiries

## How to engage

- Book a discovery call via the contact drawer or section
- Email: dxl@the-platform-group.com
- Contact form opens a mailto with project details

## Machine-readable resources

- Sitemap: https://dxl.the-platform-group.com/sitemap.xml
- Robots: https://dxl.the-platform-group.com/robots.txt
- Logo: https://dxl.the-platform-group.com/Logos/symbol.svg
- Social share preview: https://dxl.the-platform-group.com/Logos/og-share.png
- Locale files: https://dxl.the-platform-group.com/locales/en.json (also de.json, fr.json)